Privacy Policy – How 444g Protects Your Personal Data

1 Introduction

This Privacy Policy describes how 444g ("444g", "we", "us", "our") collects, uses, stores and protects personal data in connection with the 444g platform — including the website at 444g.pro, the mobile application and all associated services including Sports Betting, Casino, Bingo, VIP and the PKR wallet.

By registering an account on 444g or continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy and that you agree to the collection and use of your personal data in the ways described here. This policy should be read alongside the Terms and Conditions.

444g is committed to handling your data responsibly. The platform is built for Pakistani players, and the data we collect is processed in connection with delivering, operating and improving that platform. We do not collect data for its own sake — everything we hold has a specific purpose.

This policy applies to all registered Members, users who browse the platform without registering, and anyone who contacts 444g support. It covers data collected through the website, the mobile app and any other official 444g channel.

2 Data We Collect

The personal data 444g collects falls into several categories depending on how you interact with the platform.

Registration Data

When you create a 444g account, we collect the information you provide during signup: your full name, date of birth, email address, mobile number and chosen username. This information is required to create and manage your account.

Identity Verification Data

When you are required to complete identity verification (KYC), 444g may collect a copy of your CNIC (National Identity Card), a selfie photograph for ID matching, proof of address, and documentation related to your payment method. This data is used solely for verification and fraud prevention purposes.

Financial Data

444g records transaction data including deposit amounts, withdrawal requests, payment method references and transaction timestamps. We do not store full payment card numbers or mobile wallet PINs. Payment processing is handled by secure third-party gateways and only transaction reference data is retained by 444g.

Platform Activity Data

444g collects data about your activity on the platform — including games played, bets placed, Sports markets accessed, session duration and features used. This data is used to operate the platform, resolve disputes and detect irregular activity.

Device & Technical Data

When you access 444g through a browser or the mobile app, we automatically collect technical data including your IP address, device type, operating system, browser version, screen resolution and connection type. This helps us optimise platform performance and security.

Communications Data

If you contact 444g support via live chat, we retain a record of those conversations. This allows us to follow up on open issues and maintain the quality of support provided to Members.

3 How We Use Your Data

The personal data 444g holds is used for specific, clearly defined purposes. The table below summarises the main uses and the type of data involved.

444g does not use your personal data for automated decision-making that produces legal or similarly significant effects without human review. If a decision about your account is made that affects your access to funds or services, a member of the team will be involved in that review.

4 Legal Basis for Processing

444g processes your personal data on the following grounds:

• Contract performance: Processing your registration data, managing your account and processing financial transactions is necessary to provide the services you signed up for.
• Legitimate interests: Security monitoring, fraud detection, platform improvement and dispute resolution are carried out based on legitimate business interests, balanced against your privacy rights.
• Legal obligation: Identity verification and certain transaction records may need to be retained to comply with applicable anti-money laundering and financial record-keeping requirements.
• Consent: Sending marketing communications and placing non-essential cookies is done only with your explicit consent, which you can withdraw at any time.

5 Payments & KYC Data

All PKR transactions on 444g — whether via JazzCash, Easypaisa, Raast, Bank Transfer, cards or other supported mobile wallets — are processed through secure third-party payment gateways. These gateways handle the actual payment data under their own security standards. 444g retains only the transaction reference, amount, date and payment method category.

When identity verification is required — typically before your first withdrawal or when prompted during an account review — the documents you submit are used exclusively for the purpose of confirming your identity and verifying that you are the legitimate holder of the payment methods linked to your account.

KYC documents are stored in an encrypted environment with access restricted to authorised staff. Documents are not used for any purpose beyond identity verification and are not shared with any party except identity verification service providers engaged to assist with the verification process.

Why Verification Is Required

Identity verification is a standard practice across financial and gaming platforms globally. On 444g, it serves two main purposes: confirming that the person withdrawing funds is the legitimate account holder, and helping to prevent fraud and misuse of the platform. Completing verification promptly means your withdrawals can be processed without unnecessary delays.

6 Cookies & Tracking Technologies

444g uses cookies and similar tracking technologies on the website and within the mobile app. Cookies are small text files stored on your device that help the platform function correctly and allow us to understand how the service is being used.

Types of Cookies Used

• Essential cookies: Required for the platform to function. These include session cookies that keep you logged in, security cookies and cookies that remember your preferences. These cannot be disabled without breaking platform functionality.
• Analytics cookies: Used to understand how Members navigate the platform — which pages are visited most, where sessions drop off and how features are used. This data is aggregated and anonymised. Analytics cookies are only placed with your consent.
• Functional cookies: Remember preferences such as your language or notification settings across sessions. These improve your experience but are not essential.

Managing Cookies

When you first visit 444g, you will be presented with a cookie preference banner where you can accept or decline non-essential cookies. You can update your preferences at any time from within your account settings. Please note that disabling essential cookies may affect your ability to log in or use core platform features.

Most browsers also allow you to control cookies directly through browser settings. For instructions on managing cookies in your specific browser, refer to the browser's help documentation.

7 Data Sharing

444g does not sell, rent or trade personal data to any third party. Data is shared only with specific categories of service providers who assist in operating the platform, and only to the extent necessary for those specific purposes.

Categories of Third Parties

• Payment processors: To process PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, Bank Transfer and other supported methods.
• Identity verification providers: To assist with CNIC verification and KYC document review.
• Fraud prevention services: To detect suspicious activity, multi-accounting and irregular betting patterns that could indicate platform abuse.
• Cloud infrastructure providers: To host platform data securely. Infrastructure providers are contractually bound to process data only as instructed by 444g and to maintain appropriate security standards.
• Customer support tools: Live chat and support ticket systems used to manage Member queries. Support staff access only the data relevant to resolving the specific query.

Legal Disclosures

444g may disclose personal data to law enforcement or regulatory authorities if required to do so by applicable law, or where there is a credible legal obligation to share data in connection with suspected financial crime, fraud or other serious illegal activity. In such cases, data is shared only to the extent legally required.

8 Data Retention

444g retains personal data for as long as it is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The general retention approach is as follows:

• Active account data: Retained for the duration of your membership on 444g and for a reasonable period after account closure to handle any outstanding disputes or queries.
• Transaction records: Financial transaction data is retained for the period required under applicable record-keeping obligations. This is typically a minimum of five years from the date of the transaction.
• Identity verification documents: KYC documents are retained for the period required by anti-money laundering regulations applicable to online financial platforms.
• Support communications: Live chat records and support tickets are retained for a defined period to allow for follow-up and quality monitoring, after which they are deleted or anonymised.
• Analytics data: Aggregated and anonymised analytics data may be retained indefinitely as it cannot be linked back to individual Members.

When data is no longer required and retention obligations have been satisfied, it is securely deleted or irreversibly anonymised. Anonymised data — which cannot be linked to any individual — may be retained and used for platform analytics and improvement without restriction.

9 Security Measures

444g takes the security of your personal data seriously. The platform uses a combination of technical and organisational measures designed to protect data from unauthorised access, loss, alteration or disclosure.

Technical Safeguards

• All data transmitted between your device and the 444g platform is encrypted using TLS (Transport Layer Security)
• Sensitive stored data — including personal details and payment references — is encrypted at rest
• Access to personal data within 444g is restricted to staff who need it to perform their job functions
• Platform systems are monitored continuously for unusual activity, access attempts and potential threats
• Payment processing is handled by PCI-compliant third-party gateways, meaning card and wallet data never passes through 444g servers in raw form

Your Role in Security

While 444g takes strong measures to protect your data on the platform side, account security also depends on you keeping your login credentials private. Use a strong, unique password for your 444g account and never share your login details with anyone. If you believe your account has been compromised, contact support immediately via live chat.

10 Your Rights Over Your Data

As a Member of 444g, you have a number of rights with respect to the personal data we hold about you. These rights can be exercised by contacting the 444g support team via live chat.

444g will respond to data rights requests within a reasonable timeframe. Requests that are manifestly unfounded or excessive may be subject to a reasonable processing charge or may be declined with explanation.

11 Marketing & Communications

444g may send you promotional communications — including bonus offers, seasonal promotions, Cricket and PSL betting specials, and VIP tier updates — by email or push notification. These are sent only where you have given your consent during registration or at a later point through account settings.

You can withdraw consent for marketing communications at any time. To opt out, go to the notifications section of your account settings and adjust your preferences, or request the change through live chat support. Once opted out, you will continue to receive essential service notifications — such as deposit confirmations, withdrawal updates and security alerts — as these are required for the operation of your account rather than being marketing in nature.

444g does not send unsolicited SMS messages or make unsolicited phone calls to Members for marketing purposes. If you receive a communication claiming to be from 444g that you did not expect, contact support to verify its authenticity before taking any action.

12 Children's Privacy

444g is strictly an adult platform. Registration is only permitted for individuals who are 18 years of age or older. 444g does not knowingly collect personal data from anyone under the age of 18.

If 444g becomes aware that personal data has been collected from a person under 18 without appropriate parental consent, that account will be suspended immediately and the personal data will be deleted as promptly as possible. If you believe that a minor has registered on 444g, please contact support via live chat so we can investigate and act accordingly.

For information on tools to help prevent underage access — including device-level parental controls — please visit the Responsible Gaming page.

13 Changes to This Policy

444g may update this Privacy Policy from time to time to reflect changes in platform functionality, applicable law or our data handling practices. When material changes are made, the updated policy will be published on this page with a revised date, and registered Members will be notified via the platform or by email.

Continued use of the 444g platform after the effective date of any updated Privacy Policy constitutes your acknowledgement of the changes. If you have concerns about any changes, you are welcome to contact the support team to discuss them, or to request account closure if you no longer wish to use the platform under the updated terms.

14 Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way 444g handles your personal data, the support team is available 24 hours a day, seven days a week via live chat on the platform.

For data rights requests — including access, rectification, erasure or portability — please contact support via live chat and clearly state the nature of your request. We aim to acknowledge all data rights requests promptly and to complete them within a reasonable timeframe.

For related policies, see the Terms and Conditions and the Responsible Gaming page. For common questions about the platform, visit the FAQ.